"It's unclear who is trying to save who."
"It's quite static, there's no drama."
"The music starts too early and isn't very effective, it could do with some more silent moments or changing of pacing."
"It needs some shots of the moment she goes missing."
"There needs to be more emphasis on the lengths gone to get her back."
"The subtitle should be 'what lengths should a friend go to', to establish the relationship between protagonist and victim more."
"Maybe an intercut of victim where she went missing and then an intercut of the protagonist in the same place to show how she is looking for her."
"Take out the dog walking scene, it doesn't look like a search party."
"It needs more tension/pacing."
"The music is effective as it is different."
"It doesn't feel like a cinema trailer, more like a TV drama."
"The social media is effective for the target audience."
"Needs to maybe include review quotes."
"It's too similar to the BBC drama 'The Missing'."
"Could do with more fast paced editing as that would have suited this kind of movie, the scene with the bloody hands could have come to a surprise to the audience. Overall the trailer was good. Would watch the movie!"
"You can make the trailer seem scarier. Maybe more ominous music and darker colours?"
"Clips are dragged out too much."
"- The opening shot could be slowed down.
- Cut out the scene where the protagonist is lying on the sofa.
- I really like the music used.
- I like the scene with the torch and door but I don't think it should cut into the bloody hand scene because the lighting is too different.
- The scene at the fence has three shots, an over the shoulder shot, the protagonist's view, and then a close up of the character's face. I think it should be rearranged so the close up and POV are swapped. This is so we can see what you're looking at.
- Take out the dog walking scene.
- I really like the shot under the bed. The lighting is great and I like the boxes in the way of the camera.
- Maybe you could film a camera before you cut to the CCTV footage.
- I would speed up the hallway walking scene as you're walking too slowly and it's obvious you've slowed it down.
- For the bathtub scene, I would film lower towards the brim of the tub and then rise upwards rather than a POV shot and then a cut in to the hand. It's better for the shock factor."
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