How I Am Ensuring Continuity

Continuity is important throughout my marketing package as not only does it create an identity for my film, but it also makes it easier for people to link the marketing packages together. For example, the Star Wars posters are instantly recognisable because they all feature the same layout and colour schemes. Black is the main colour of each poster accompanied by gold and blue. Every poster features a collage of the majority of the characters within the film with the villain usually blown up and looming in the background:


Because all of these posters have continuity, the Stars Wars films have a certain image that's instantly recognisable. If someone passed one of these posters, they would immediately know it's for Start Wars without having to even properly read the title.

I will maintain continuity within my products by sticking to one colour scheme and also featuring things that have been used in the other products. For example, my poster will feature the kidnap victim whereas the magazine cover will feature the protagonist with the church as a background. All of these things have been featured in the trailer so alreader there is continuity in the images being shown. On top of this, I will keep the font used for the title in all three products so the title as a certain identity that will make the film recognisable.

Maintaining a colour scheme is also important to carry on following the conventions of the psychological thriller genre. My colour scheme will mainly consist of blue and black colours. Adding different colours to this such as making parts of the poster red, may make it look like it belongs to a different genre to the magazine cover and trailer.

I will also be keeping the same tagline throughout all three products, or at least variations of the same sentence. This way when the audience or reader sees the film's title, they will instantly think of the tagline. The film 'Alien' has a tagline that is instantly recognisable with the film 'in space, no one will hear you scream', and in this case the tagline has become almost as well-known as the film. This tagline also hints to the genre of the film, telling an audience that the film is scary and therefore most likely a horror. This is similar to the tagline of 'Jaws' 'don't go into the water' which tells the audience that this is a film about something lurking in the water that may attack swimmers.