My Target Audience

Psychological thrillers prioritise storytelling over visual elements which means they can often be unpopular amongst the mainstream film audience. Because of this, my film marketing will be targeting a niche audience. Because my film will mainly be shown in independent cinemas or art houses, it's important that it targets directly towards a certain target audience in order to generate a profit. A niche audience is typically mature therefore my target audience would be over 18 years old. Therefore the age range of my target audience would be 18-45 years old. Most psychological thrillers will typically have either a 15+ or 18+ rating therefore this suits my target audience. 

Despite psychological thrillers being aimed towards a more mature audience, the majority are given a 15+ rating in order to gather a bigger revenue since psychological thrillers do not easily make a large amount of money like blockbuster movies. An older audience is more suited to a psychological thriller film because whereas a typical teen audience is looking for a thrill-seeking horror or eye-catching cinematography, a mature audience is more likely to be looking for a film with an interesting plot and characters. Despite teens typically being the generation most associated with social media, the adults within my age range are also likely to have access to social media so it is still possible for me to use social media sites such as Facebook and Youtube for marketing strategies. 

Since my film will be targeting a niche audience, they will be the type of people who regularly watch independent films such as The Machinist and Memento, films that are out of the ordinary and not popular amongst the general audience. This type of audience would also be considered 'film buffs' and watch an endless amount of movies within their spare time. This type of audience will also not mind watching low budget films such as American Psycho and Donnie Darko as they focus more on storyline and character development of a film rather than cinematography and action.

My target audience won't have a certain gender to it as both male and females are in a typical niche audience. This is opposed to, say, and action movie which would target towards a male audience as it's usually men who are interested in action. 

Because independent cinemas and art houses tend to be more expensive with food and drinks yet cheaper on the ticket, watching a film at an independent cinema isn't a typical night out with friends. Therefore my mature target audience would be there for the film rather than a good night out with friends.