Editing
The Editing is quite fast paced at the start though it is only introducing the storyline so the scenes being shown are quite mellow for the genre. There are a lot of establishing city shots at the start to show the audience what kind of setting this film is set in. The main character of the film is introduced first as someone looking for a job, he introduces his motto which shows he is a character devoted to organisation and control.
As the story is gradually introduced and Jake Gyllenhaal's character witnesses this journalism for the first time, the editing is relatively slow paced so the audience can gradually consume and understand what the story line is about. This then quickly cuts to a car scene now Jake Gyllenhaal is finally in the job he has been aspiring towards.
Montage editing is used as Jake Gyllenhaal enters the crime scene of a house, using fast paced editing to show the horrors he is witnessing. This is also almost done to represent crime scene photos. The editing becomes more fast-paced towards the end of the trailer as the more eventful scenes of the film (the car chases) are shown with the chorus of the song playing in the background.
Non-diegetic sound
To begin with, the non-diegetic score is some simple piano music, this then delves into a guitar as the darker side of the film (the news crew arriving at crime scenes) is shown. The music pauses during important parts of the dialogue that introduce the key themes and story lines of the film (the part where Jake Gyllenhaal's character is introduced to news film crews and he decides to make his own).
This silence then carries on to when Jake Gyllenhaal's character is now an amateur journalist and this is then followed by eerie music as the main character is seen getting in the way of police work and hiring his new partner - showing that his character is a creepy one yet devoted to what he does. Heavy drums are used as the main character now starts his new job and it shows him in a car with his new partner. A voice over is used of Jake Gyllenhaal explaining that he will never ask anyone to do anything that he wouldn't do himself. Though this is meant to be ironic as it is played over a scene of Jake Gyllenhaal's character tampering with crime scenes in order to full fill his ambitions which shows that the things 'he would do' are very extreme.
'I'd love to Change the World' by Jet is then played as Jake Gyllenhaal's character is finally into the job and has an agreement with a news broadcast channel, starting as he arrives at a crime scene with his recording equipment. This song is more upbeat and fast paced, showing the thriller aspects of the movie. Drums are then played over the song as the trailer becomes more extreme and fast-paced.
Effects
Faded transitioning is used a lot between cuts to make everything appear as though it is going past in the blink of an eye - making the film appear fast-paced. The subtitles are made to looks like parts of a camera footage as they come onto the screen through interference, this relates to the films theme based on journalism and film tapes. As the title is then shown it, again, comes on through inference that is meant to represent a news channel title screen.
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